Process

Three weeks, scheduled and locked from day one.

Two gates carry the sign-offs and payment. Four lighter check-ins in between keep you in the loop and catch a wrong turn before anything expensive gets built on it.

You always know what happens next, and when.

01 / The schedule

Three weeks. Two gates, four check-ins. Scheduled and locked from day one.

Mon
Tue
Wed
Thu
Fri
Week 1: Positioning
Call Kickoff
Research
Your input Positioning directions
Draft + refine
Gate 1 Gate 1 signed
Week 2: Build
Copy + design pick
You review Website copy
Design
You review Website design
Build + CMS
Week 3: Ship
Content + social
Site ready
You review Site review
Revisions
Gate 2 Gate 2 signed
Your touchpoint that day: a call, or an async review. Each review includes one revision round.
A sign-off gate (Gate 1, Gate 2)
Unmarked cells
My work, in your words. Nothing needed from you.

02 / Getting started

Before the three weeks begin.

  1. The planning call. Free, no obligation.

    Where we find out together whether Day Zero fits what you're building, and set the direction the three weeks run on. Real directions for your positioning, not a pitch. You see how I think first, and decide after.

  2. An offer, built for you.

    After the call I send the plan and a price, shaped to the specifics we mapped together. Not a generic quote.

  3. Your decision.

    You take it or you don't. No follow-up sequence, nothing owed either way.

  4. Payment, only if you go ahead.

    The first payment ($1,750) locks your start date. Nothing is due before this point: the call, the directions, and the offer all cost nothing.

Lock your positioning, website, and content in three weeks.

Book a call to check if it fits.