Where it repeats
Content & social
What you publish, and the profiles you publish it from, all telling one story.
A content plan and rewritten profiles, ready to use the day they land.
01 / Why this matters
Everything you publish is your positioning, out loud.
Every post, every profile, every bio carries it, whether you wrote it down that way or not.
Write each one on its own and they drift apart. The LinkedIn headline says one thing, the site another, your last post a third. None of it wrong, none of it from the same source.
So writing anything means starting from scratch, and every profile sits on its own island.
02 / The artifact
What you actually walk away with.
Two things you can use the day they land.
Updated LinkedIn and social profiles
Your LinkedIn rewritten to match your new message and voice, the company profile too, delivered as copy you paste in yourself. No logins, no account access.
In practice A founder bio a buyer reads in five seconds and knows exactly what you do.Content strategy 1-pager
One page: what topics to write about, on which channels, and what to avoid, with a few sample directions per channel.
In practice For a cybersecurity founder, a topic pillar like "how buyers actually evaluate tools," on LinkedIn long-form, avoiding vendor-speak that reads like a brochure.03 / When it's built
Built last, because it's drawn from everything before it.
Content and social land in Week 3, after the positioning and voice are locked and the site is built. They get no build week of their own, because there is nothing new to decide.
The topics come from your positioning. The profiles come from your voice. Both are drawn straight from work you already signed off on. That is why they come last, and why they line up with the site and each other instead of drifting.
04 / From the core
Both come straight from your positioning.
The themes you post on and the words in your bio aren't invented here. They're pulled from the core and made short. Lock it once, and your posts, your profiles, and your website all come out of the same place. That's why every surface tells one story instead of four.
Publish one story, everywhere.
Book a call to see if Day Zero fits what you're building.