About
Why I built Day Zero.
01 / The problem
Pre-Series A teams overbuild the foundation. In fragments. On rotation.
A positioning doc on its fourth draft. A homepage rewritten three times this year. A voice nobody bothered to write down. A content plan outlined in February. Each fragment is fine on its own. None of them ladder up. Internal documents pile up, none of them fully current, all of them contradicting each other in small ways the team has stopped noticing.
The work is all there. It just never got finished, so every piece keeps reopening itself. Day Zero replaces the fragments with a finished version. Built at once. Locked. Off the to-do list for a year.
02 / The operator
Run by me.
Hi, I'm Ami 👋
For 15 years I did hands-on marketing and led teams at growth-stage startups, several of them through to acquisition. Then I started working with seed-stage founders as a fractional CMO.
Two years in, I kept seeing the same pattern: the half-finished foundation, reopening itself, in company after company. So I packaged the fix into the best starting point a startup can have: a three-week engagement that builds your positioning, website, and content, and ships it live.
Lock your positioning, website, and content in three weeks.
Book a call. I'll walk you through my exact process.