The core
Positioning & voice
Lock what you do and how you sound saying it. One position, one voice, finished and applied across every surface by the end of Week 1.
The decision the other two deliverables are built from. Lock it here, and your website and content are drawn straight from it.
01 / Why this matters
When your positioning isn't locked, your story drifts.
You've probably written down what you do, who it's for, and why you're different a dozen times. It's sitting in pitch decks, internal docs, and random Slack threads.
But nobody ever called a single version final. If you ask three people on your team which copy is the source of truth, you'll get three different answers.
Your homepage, your sales deck, and your team bios all lean on this foundation. When each one pulls from a different draft, your brand messaging fractures.
02 / The artifact
What you actually walk away with.
Two short documents, both signed off and final. No open comments, no version four.
Positioning doc
A short internal document that defines who you are, who you're for, the problem you solve, and what makes you different, plus the handful of stories your marketing keeps coming back to. It becomes the single answer every marketing decision runs through.
In practice A new sales hire asks how to describe you in cold outreach. The answer is one paragraph in the doc, not a thirty-minute meeting.Voice doc
A short guide to how your company sounds in writing: tone, do's and don'ts, with real examples. What would you never say? Which words are off-limits? What does a great paragraph from you read like?
In practice The next person you hire writes in your voice without asking.03 / The process
Week 1, day by day.
A 1:1 interview Monday. The positioning directions to react to midweek, so a wrong turn gets caught before the lock. Your sign-off Friday. One week, one decision locked.
04 / Why this comes first
Lock it once, and everything downstream is built from it.
Your website, your content plan, and your social profiles all describe the same company. Built from the same locked position, they line up on their own. Built from separate drafts, you spend the next year fixing them by hand.
Lock your positioning in Week 1.
Book a call to see if Day Zero fits what you're building.